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Carol Fishman Fertig

Profile Updated: February 11, 2020
Class Year: 1963

Carol Fertig (Fishman) is an independent creative director with an established reputation for helping to build style related brands. Having an innate understanding of the customer, plus an instinctive insight into how selling works, she helps create success no matter what the assignment. Fertig’s approach is always inventive, unexpected and well executed, while never losing focus on the practicality of extending a brand’s equity...ultimately affecting the bottom line.

Fertig’s keen understanding of integrating product and marketing has led to assignments in the luxury sector for Companies such as Hermés, LVMH, Barneys New York, Mrs. John L. Strong and Michael Kors. Because of her unique ability to translate brands, no matter what the price-point or level of sophistication, she has enjoyed working with broader based companies as well among them Anthropologie, Club Monaco, Crane’s Stationery, and Condé Nast.

"Her vision brings a fresh perspective to what at first glance seems familiar then, totally new. By integrating a keen intelligence, rarified taste level and a wink and a nod to wit, she is able to apply a 21st century sophisticated take on the art of decorative design"

Specialties: Providing inventive, well executed (and practical) solutions for all customer facing aspects of style related brands. Includes; Product, Design, Marketing, Environments.

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Feb 11, 2020 at 4:50 PM
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Posted: Feb 11, 2020 at 4:50 PM