It's that Medicare Signup Season for Seniors
The annual open enrollment period for Medicare in 2024 is from October 15 to December 7.
This is the main time when people can change their Medicare coverage, including:

Switching between Medicare Advantage plans
Switching from traditional Medicare to a Medicare Advantage plan, or vice versa
Choosing or changing Medicare Part D prescription drug plans

[Here's Gloria Goldman Schnure, Class of 1974, making her appearance in Medicare ads.]